To your surprise, I read a lot of books. Usually about 5 at a time. Ones that interest me I can get through within a week. If they’re a bit on the bore, it may take me a couple of months. Previously, I have shared my interest with the book Why We Buy and have recommended to anyone who sells or buys (which may be those that this blog is targeted towards).

I have just started reading Deluxe; How Luxury Lost Its Luster by Dana Thomas and so far it’s been thought provoking. I’d like to share a little excerpt of an early chapter…

My current summer read(s) is Why We Buy: The Science of Shopping. The sociology, psychology of consumerism and its affects from advertisers, marketers and social media is what sparks my interest.

It’s a good read that’s taking me longer than anticipated because I don’t have the time. I am only half way through the book and I recommend it to everyone that buys from the convenience store. That means you!

Paco Underhill has spent many, many years studying behavioral purchasing and buying power throughout his years of research and has put all his insightful conclusions into this book.