Elizabeth and James has a very “shopbop” look for Spring 2010. Either the models, stance/positions, styling or clothing speak for shopbop the online retailer as a whole, or something.

I can’t seem to put my finger on it, but there’s a lot of resemblance between the styles and the retailer.

(img source: popbee)

Aside from that, the lookbook is in Black and White. Not sure why, but it makes you want to know what colors they actually come in… that is why you have to check out their site for more info!

Ashley Olsen is on the cover of Hamptons magazine talking about the Row (the high end clothing line) and Elizabeth and James (the affordable line).

In the article, it says.. “With The Row, Olsen is primed to be fashion’s next big thing. “It hasn’t been easy by any means,” she says. “I started with T-shirts. I wasn’t sure it was going to become a company. It was more something I was doing for myself creatively.” Loads of stars have launched clothing lines—Lindsay Lohan makes leggings, Madonna did H&M. Yet a famous name often isn’t enough to keep a label hot, especially during a recession (MT V stars Lauren Conrad and Heidi Montag both debuted fashion lines that quickly vanished). “That’s the thing about celebrity brands these days,” Olsen says. “People think they can define a brand by just a name, but the product has to speak for itself. It doesn’t really matter whose name is on it. That’s the truth. It’s the work behind it. It makes you step up to the plate.”"