Ashley Olsen is on the cover of Hamptons magazine talking about the Row (the high end clothing line) and Elizabeth and James (the affordable line).

In the article, it says.. “With The Row, Olsen is primed to be fashion’s next big thing. “It hasn’t been easy by any means,” she says. “I started with T-shirts. I wasn’t sure it was going to become a company. It was more something I was doing for myself creatively.” Loads of stars have launched clothing lines—Lindsay Lohan makes leggings, Madonna did H&M. Yet a famous name often isn’t enough to keep a label hot, especially during a recession (MT V stars Lauren Conrad and Heidi Montag both debuted fashion lines that quickly vanished). “That’s the thing about celebrity brands these days,” Olsen says. “People think they can define a brand by just a name, but the product has to speak for itself. It doesn’t really matter whose name is on it. That’s the truth. It’s the work behind it. It makes you step up to the plate.”"

My friend’s site Wunderbloc was created a couple of years ago in NYC to connect consumers and the boutiques. Their site states that “Our goal is to bring the intimacy and authenticity of great shopping neighborhoods (think Soho, New York) to a worldwide audience. Wunderbloc gives the individual boutique owner the opportunity to reach and communicate with shoppers beyond his or her sidewalk and gives the individual shopper, regardless of physical location, the chance to explore the latest fashions, trends and boutique offerings from the world’s leading boutique communities. In doing so, we hope to build a more accessible shopping experience that benefits both shoppers and boutiques.”

Irina Shaposhnikova 09 from pierre debusschere on Vimeo.

Amazing Work by Irina Shaposhnikova